Let’s Reach Success

How I Became
a Full-Time Blogger

Let's Reach Success Logo

Hi! Who are you and what business did you start?

Hey, I’m Lidiya, a full-time blogger and founder of Let’s Reach Success. I started earning through freelance writing back in the days, which allowed me to grow my blog on the side, learn how the digital world works, make enough from my laptop to be able to leave my home country and move to my ideal destination.

2 years ago, I stopped writing for clients and focused solely on my projects – the blog, email list, and my digital products.

What is your personal story and how did you come up with the idea?

One of my favourite things about starting a blogging business is that your education and work experience have nothing to do with it. I now teach others how to start a blog, monetize it strategically, turn it into a full-time business and use that income to live their best life because it’s something I did myself and now share the exact process with students of my courses.

Lidiya Kesarovska, Founder - Let's Reach Success
Lidiya Kesarovska, Founder – Let’s Reach Success

I come from Bulgaria and no one in my surroundings was doing anything similar to what I wanted to do. In university, I still didn’t have a purpose and used that time to figure out what I didn’t want my life to look like, define my passions and skills and start writing. Little did I know writing could turn into my dream job and what allows me to live anywhere and have all the flexibility I want.

Anyone can create useful content online through a blogging platform, find their audience, build relationships and monetize that attention. 

“I think every website owner should focus on SEO and play the long game but also rely on a second traffic source that brings traffic quickly.”

What challenges did you face when creating your product/service?

The biggest challenges were my own limiting beliefs. I was limited by the environment I was in and what society expected me to do. So I had to just start and do what I love – which is writing.

When it turned into an actual business and there was selling involved, I feared charging more, creating more expensive digital products, pitching brands, promoting things to my audience, selling to my email list…

Each of these was a barrier I had to overcome and it happened over time. Now I know how much value my content and products provide and how much I invest in the blog on a daily basis, so I charge accordingly.

Let's Reach Success
Let’s Reach Success

Who is your target market?

My target market changes as my business grows. Now, what seems to be working best and what my audience wants me to talk more about is starting an online business and making money online so you can design your life the way you want.

One of the best ways to do that, and which I have the most experience with, is blogging. So it makes sense to teach beginner bloggers how to get started (through my free courses and my blogging course for newbies $1K Blogger) and show intermediate ones how to get to the next level with the premium program I offer called Financial Freedom Through Blogging.

$1k Blogger
$1k Blogger

I’m using my email list to keep in touch with my readers and often ask them questions, create free resources on topics they want to know more about, and take into consideration their struggles and feedback. That shows me at what stage of their personal development and business journey they are and how I can help.

How do you market your business and which approaches have been the most successful?

Mostly, I rely on content creation. There are many articles over at Let’s Reach Success and that’s what brings me organic traffic year after year. 

I think every website owner should focus on SEO and play the long game but also rely on a second traffic source that brings traffic quickly. For me, that’s Pinterest. Test different social media channels and find the one that gives real results, then double down on that.

Lidiya Kesarovska, Founder - Let's Reach Success
Lidiya Kesarovska, Founder – Let’s Reach Success

Since you launched, what has worked in not only attracting but retaining customers?

Brands – I collaborate with different individuals, organizations and brands to create sponsored content for my site. I’ve made sure to turn my website into something they are looking for so they can find me as well as pitch them every now and then. If it’s a good fit, we form a relationship and depending on the brand’s budget and plan, I might have a recurring income. One-time collaborations work well too.

Students – People who join my courses become my customers and I want to provide as much value to them as possible. So I keep the products updated and create new ones to continue their training.

“Over the years, I’ve built systems to make sure I stay organized, track everything and set new goals.”

Readers – It all begins with the readers of my blog. These days people browse sites so unintentionally that it’s hard to catch their attention. So each blog post I create must be useful and have a call to action (an opt-in form offering the right freebie so only the right people can join my email list and learn more about me and my business).

Subscribers – Essentially my customers who play an important role in my business. Most of the selling can happen via email if done right. I share a lot of value in my weekly newsletter but also talk about my products, share discounts and refer people to products I recommend and which I’m an affiliate for.

 

What kind of culture exists in your company, and how did you establish it?

Starting the day slow and with a positive mindset is crucial to the work that will get done. I work from my home office (which I keep minimalist and clean) or from a cafe or coworking space (for a change of scenery and to be around people).

Over the years, I’ve built systems to make sure I stay organized, track everything and set new goals. That includes a monthly review of everything that happened over the past month and a detailed plan for the next one.

In addition, every 10 days I track important metrics in my business to see if I’m going in the right direction. That helps me keep my focus both on the details (such as day-to-day blogging tasks) and on the big picture (business vision, where I want to be a year from now, nurturing relationships, branding, etc.)

I keep many lists with tasks that eventually need to get done and add anything new that comes up (so I don’t need to remember anything). What’s on my daily to-do list for work is what gets done first for the day, but then I can focus on other things.

notebook

What software, services or tools do you use within your business?

While I started on the cheap back in the days, I learned through trial and error that I shouldn’t save money on quality software. Using the right tools, and the ones made particularly for my kind of business and the platforms I use, is essential.

I have a WordPress blog hosted with WPX Hosting. I use ConvertKit for email marketing. Teachable is for my courses and other digital products. 

All these take care of the main aspects of my business. As for the rest, I’m investing in new tools and services every now and then and that includes a premium WordPress theme, stock photos, training programs from other bloggers and entrepreneurs, plugins, an accountant, and more.

What are the most important lessons have you learned on your business journey?

When I first started, I had no idea how blogging worked and that people made a lot of money through it. Now, I see there are no limits to the earning potential of this venture and there’s always so much to learn.

Some of the mistakes I’ve made include:

  • Using the wrong tools;
  • Not taking courses to learn directly from the experts;
  • Not having a sales funnel;
  • Avoiding email marketing;
  • Spending too much time working on projects that didn’t lead to anything meaningful.

But each was a learning experience that now allows me to know exactly what mistakes newbie bloggers can make in those early months or years and save them the time by providing the exact steps to do it right from the beginning.

Blogging
Blogging 

What is your favourite aspect of being an entrepreneur?

I love being my own boss and using my time, creative energy and skills in any way I find productive. There’s no better use of my time right now than to create content for my platforms, audience and courses and that’s why I enjoy the work so much.

I also love the fact that the business grows together with me. At every next stage of my journey, I’m ready to learn more, test more, provide more value, and – as a result – earn more.

 

What is your LEAST favourite aspect of being an entrepreneur?

There’s nothing I’d change about it!

What books, podcasts or other resources have inspired and influenced your business journey?

I’ve shared all the personal growth and business resources I’ve found interested over the years on this page.

Back in the days, books like The 4-Hour Work Week by Tim Ferris and other lifestyle designers and their content inspired me to dream bigger.

I don’t stop investing time in personal development either with life coaches and successful entrepreneurs like Brooke Castillo and Natalie Bacon (you can check out their sites and podcasts). 

I follow female business owners like Amy Portferfield and Melyssa Griffin and learn from them on anything related to marketing, selling digital courses and growing your online biz.

I’m inspired by the monthly income reports of many bloggers in different niches, and that’s why I enjoy sharing my income reports now with the exact earnings and expenses from my business as well as what I’m working on.

Where do you see your business 2-3 years from now?

I’d have more digital products, a better sales funnel, get good at email marketing and nurture my email list more, connect with more inspiring bloggers and share their success stories on my blog, and grow my traffic.If all that is done right, then the income and the size of my audience will naturally grow.

 

Where can people go to find out more about your business?

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