How I Built an Outreach Tool
To Help with SEO and Website Engagement
Hi! Who are you and what business did you start?
My name is Andy Cabasso and I am a founder at Postaga, a free tool that helps with SEO, to help you get more links, shares, and traffic to your website. Postaga helps in a few different ways. First, it helps you identify relevant websites you should reach out to for promoting your content. Then, it retrieves contact details for people at those websites. Then, you can build a personalized outreach email campaign to those contacts.
In just a few minutes, you can build an outreach campaign in Postaga from scratch and connect with other websites that can help you promote your blog posts or website.
What is your personal story and how did you come up with the idea?
Before Postaga, my co-founder and I ran a digital marketing agency that has since been acquired. We built Postaga after seeing how time-consuming and difficult it was to do meaningful outreach to build links for our websites.
Building relationships and acquiring quality links, the right way, was just not feasible for a small team. Researching opportunities, finding contact details and building email campaigns that would get us a positive response involved using many different tools, and it took days to do for a single blog post. So, we built Postaga to be an all-in-one tool, that can help you promote your content and run link building campaigns in as little as a few minutes.
What challenges did you face when creating your product/service?
Postaga is still relatively new, so some of our biggest challenges, in particular adoption and growth of Postaga, are still ahead of us.
Who is your target market?
Postaga is for digital marketing professionals and agencies looking to promote their websites and their customers’ websites.
How do you market your business and which approaches have been the most successful?
Postaga recently had a very successful Product Hunt launch that got us #1 of the day and #2 of the week. It got us a ton of new users and exposure. In addition, we are doing well via word-of-mouth. One very happy user can spread the word to their colleagues.
Since you launched, what has worked in not only attracting but retaining customers?
Our most effective method of attracting customers has been our Product Hunt launch. Retaining customers has been effective thanks to a lot of documentation as well as incredibly-responsive live chat and email support.
What kind of culture exists in your company, and how did you establish it?
We are a fully remote team and have been since the beginning. Part of what makes this work well is having a capable team that communicates with each other. Our culture is one where we each take ownership of our responsibilities but also can be light-hearted and not taking ourselves too seriously.
What software, services or tools do you use within your business?
What are the most important lessons have you learned on your business journey?
I am happy with the trajectory we are on, I wouldn’t do things differently necessarily.
What is your favourite aspect of being an entrepreneur?
As an entrepreneur, I appreciate that I have the opportunity to build and grow my creation and take ownership of it.
What is your LEAST favourite aspect of being an entrepreneur?
My least favourite aspect of being an entrepreneur is probably that you’re always “on”. When you have your own business, it is always on your mind to some degree. It is hard to not be thinking about it in any free time you have.
The entrepreneurial journey is also one of highs and lows that can one day feel like you are on the top of the world, and on another like everything is falling apart. It’s a crazy ride.
What books, podcasts or other resources have inspired and influenced your business journey?
Business books that inspired me were Influence by Robert Cialdini, To Sell is Human by Daniel Pink, and 4-Hour Work Week by Tim Ferris (I never found a way to have a 4-hour work week, but it definitely inspired some out-of-the-box thinking on how to deliver more efficiently).
Where do you see your business 2-3 years from now?
Hopefully, in 2-3 years every marketing agency is using Postaga to promote their clients’ websites, and a lot of businesses are using it internally as well to promote themselves. That’s the goal.