How I Help Businesses
Succeed with Facebook Groups
Hi! Who are you and what business did you start?
LeadsBait is a digital platform that supports businesses to succeed in their online marketing efforts. We do this by providing consulting services as well as by expanding their outreach. We also help companies in generating leads for their business.
To further our efforts, we created a free tool called Interest Finder for businesses to find keywords that they can use to target potential customers on Facebook Ads.
What is your personal story and how did you come up with the idea?
We are a team of 10 people who came together for a common goal. We all belong to the digital marketing industry in one way or another. We have content writers, digital marketers, media buyers, and graphic designers as part of our team.
It all started when we realized that businesses spent a lot of money when it came to marketing their products or even if they had to get new customers to buy from them. Since many of these businesses were startups, they didn’t have enough money to accomplish all of this. That’s when we thought of rendering our services in an affordable manner.
When we first started our Facebook group, it grew very quickly into a 30+ community of digital marketers. This is when it struck us that a lot of businesses have issues in generating content in terms of designs, copy, and so on while running Facebook ads.
What challenges did you face when creating your product/service?
Initially, when we first created the product, we came across some difficulties in explaining the product to users. This is partly because the existing Facebook keyword tool is something that is new to users and they generally find it difficult to navigate through.
There is also the fact that incorporating our product into a company’s marketing strategy meant that they would have to take part in some level of advertising. Because startups and small businesses are almost always operating in a limited budget, they were unwilling to take on our approach.
Who is your target market?
Any organization or business within the range of 5 employees or more is our target market. We also cater to individual brands and entrepreneurs who have a following on social media so that they can get their content to reach their audience.
How do you market your business and which approaches have been the most successful?
We recently began creating videos for our YouTube channel. We also consistently partner with all kinds of influencers and companies to promote and cross-promote as well. We’ve also spread the word with significant marketing on our Facebook group.
The approach that has worked best for us has been the creation of lead magnets like ebooks. We first began to do this on our LeadsBait platform.
Since you launched, what has worked in not only attracting but retaining customers?
Partnerships with influencers have worked really well for us now both previously and now. We’re always trying to get new partnership deals with people and organizations every month.
What kind of culture exists in your company, and how did you establish it?
As I mentioned earlier, we are a team of 10 people. And everybody works remotely. We generate content, exchange ideas, and work collaboratively to get things done.
What software, services or tools do you use within your business?
Some of the major tools we use are:
- We use Slack for team collaboration.
- Wishpond.com for email marketing
- Botstar.com for our Facebook ChatBot
- Boost.link for collecting lead magnets
- Switchy.io for creating retargeting links
What are the most important lessons have you learned on your business journey?
There are some things that only experience can teach you. And the same is true for me. I’ve come to realize the value of perseverance. When things are looking bleak, there were many times when you want to just give it all up. But when you persevere, you break the fourth wall, so to speak. And things are only going upwards from there.
I’ve also come to the conclusion that anything is possible when you find the right product and the right solution for it. Nothing will stop you. Because now you have the ultimate formula. A genuine problem that people are faced with and a solution that will bring value to them. This is what you set you apart from the deluge of entrepreneurs you see nowadays.
What is your favourite aspect of being an entrepreneur?
I think it is the fact that all these ideas and dreams you previously had about something or the other can actually be made into reality. You are actively working towards a goal and vision that you dreamed up. I think that’s the best feeling in the world because it brings about ultimate satisfaction not just in you but all the people you are servicing.
What is your LEAST favourite aspect of being an entrepreneur?
Definitely the limitations you might end up with, that a large business doesn’t know anything about. It’s difficult when you initially start your journey. Little things that large companies are able to achieve instantaneously is no small thing for an entrepreneur. But I think the lines gradually blur and you’re able to overcome the initial drawbacks that you might face.
What books, podcasts or other resources have inspired and influenced your business journey?
In terms of Podcasts, I constantly listen to the Social Media Marketing Podcast by Michael Stelzner. He is the founder of Social Media Examiner.
- Hooked – How to Build Habit-Forming Products by Nir Eyal, Ryan Hoover
- The Art of Creative Thinking by Rod Judkins
Where do you see your business 2-3 years from now?
As of now, we serve around 20 mid-sized businesses. We hope to grow the numbers to 50 by the end of this year. We aim to achieve this by creating courses pertaining to Facebook ads and SEO optimization. We also want to create other courses in the near future in order to diversify our income.