Cleaninder

How I Started a House
Cleaning Reminder App

Cleaninder logo

Hi! Who are you and what business did you start?

I’m Zoltán Dániel, Török, working as a Software Developer in aviation and in my free time I’m developing iOS applications for myself. My first application was Cleaninder –  a house cleaning reminder application which helps you to manage, schedule and keep track of your already performed and planned cleaning.

What is your personal story and how did you come up with the idea?

I finished my MSc in Computer Science in 2017, since then I was eager to learn iOS, I always wanted to have my application in the App Store, but for long, it was just a dream. As I had a full-time job, I had no time for this hobby yet. Fortunately, during this pandemic, I finally found the time for my hobby, came up with this application idea and had my first app published in the App Store.

Zoltán Dániel Török, Founder of Cleaninder
Zoltán Dániel Török – Founder, Cleaninder

To be honest, the idea belongs to my girlfriend, as she was needing an application for long, so why not? Help her out.

“Marketing in the first days is also crucial in my opinion.”

What challenges did you face when creating your product/service?

I thought the hardest part would be to actually implement it, but then I realized, the hardest thing is not what it first seems to be. It’s hard to show my application to the world and get an audience, customers etc. I thought, when it comes to the App Store, it will instantly bring people to download my app, but it came out, I was naive and now I’m searching for ways to promote it. The first month is crucial for an application to go viral, which I did not realize before.

Cleaninder - All you need for a clean home cleaning
Cleaninder – All you need for a clean home

Who is your target market?

Any individual who is cleaning his/her home regularly and wants to have a good schedule/overview. The typical customer would be women between 18 – 40 who are already familiar with smartphones and technologies and do the house cleaning.

How do you market your business and which approaches have been the most successful?

As mentioned, as a lesson learnt, I realized it is important to have a great start upon publishing in the store – which I missed in this case. After that, I tried Google Ads and also Apple Search Ads to promote my application, but unfortunately, none of them was worth it for me. 

I also tried to promote it on Facebook, in different Reddit channels and on HackerNews, but what actually worked for me and brought customers was Product Hunt. I didn’t get into the top 10 or daily highlight, but it was still worth it.

“I would rather wait until it’s mature enough and then release it.”

Since you launched, what has worked in not only attracting but retaining customers?

I have not had any contact with my customers yet. I hope the application itself is attractive enough to get people engaged to use it.

Cleaner smiling and working with cleaning products vector illustration
Cleaninder – Cleaning App

What kind of culture exists in your company, and how did you establish it?

It’s only me in the company, so… 🙂

What software, services or tools do you use within your business?

Office applications and App Annie to track the expenses/income. App Annie collects data from all possible sources (Ad revenues, Ad expenses, In-app purchases, etc.) and generates nice reports daily/weekly/monthly.

What are the most important lessons have you learned on your business journey?

I would not rush with releasing the first version, I would rather wait until it’s mature enough and then release it. Also, I would collect more people to start using it on the first day. Marketing in the first days is also crucial in my opinion.

What is your favourite aspect of being an entrepreneur?

I work when and where I want, there is no pressure from anyone, there is nobody who would judge me if I have a less productive day. How much I work basically means how much I could get, which is nice. It’s good to be your own boss.

What is your LEAST favourite aspect of being an entrepreneur?

The uncertainty, until your business/side project grows big enough, it’s hard to estimate the income you could get from it.

What books, podcasts or other resources have inspired and influenced your business journey?

YouTube tech videos and Udemy courses for Swift (Angela Yu’s course).

Where do you see your business 2-3 years from now?

Only me, but with way more apps providing me a constant revenue, maybe to leave my current main job.

Where can people go to find out more about your business?

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