How We Started a
Twitter Thread Scheduler
Hi! Who are you and what business did you start?
Hey! Our names are Samy Dindane and Yannick Veys. Samy is a developer who founded Hypefury in August 2019. Yannick joined in January 2020 to lead the marketing efforts.
Hypefury got started thanks to this tweet:
I asked if there were any scheduling tools that did Twitter threads. There were none so I started building my own. A couple of days later Hypefury was born. Hypefury started as a scheduling and automation tool for Twitter and quickly outgrew that initial tweet.
What is your personal story and how did you come up with the idea?
Samy: I’ve been a developer for about 10 years. I worked on various dev projects in France. A couple of years ago I started working out regularly. I changed my lifestyle and physique. Because I was able to change my life, I decided to help others do it too.
My first side business was born. I helped busy people lose weight and become fit. That was my first experience with entrepreneurship (and many, many learnings) which led to the creation of Hypefury. During that time I was on Twitter, built a network and connected with my entrepreneurs; they were the first users of Hypefury.
What challenges did you face when creating your product/service?
After a couple of months, I realised running a business meant doing a lot of things. I had to build the product, promote it, do admin, etc. etc. I decided I needed a co-founder and posted a message on Indiehackers.com.
That’s how I met Yannick Veys, my co-founder. He responded to my message. We started talking and he flew to Paris to meet me. We decided he would work on Hypefury for 2 months to see if he could grow the business. During that time we got to know each other better and we decided to “get married” and become partners.
Who is your target market?
We focus on personal brands, solo-preneurs and people who are serious about building an online business. Especially people who have already built an audience on Twitter.
They know it’s hard to build and grow their audience and we help them with it. Hypefury is software that goes an inch wide but a mile deep into Twitter. We increase your engagement and make you a more productive tweet-writer.
How do you market your business and which approaches have been the most successful?
One of our most successful marketing methods is our affiliate program. Twitter by itself is a viral medium and because our users know how to promote their own content they also know how to make money by promoting other people’s products. We get a lot of eyeballs on our brand because of our affiliates.
Not only do they share us on Twitter but we’ve also seen a massive influx of articles about Hypefury and videos on YouTube.
We also offer a free course on how to grow your Twitter following. When people download the course they’re automatically added to an email list to try to entice them to try Hypefury. About 2% – 4% of them do.
Since you launched, what has worked in not only attracting but retaining customers?
We invest a lot of time and money in our customer success. We have 2 people on our team that handle it. On average we respond to tickets within 15 minutes and take all the feedback we receive seriously.
We’ve also implemented a lot of user-requested features. Our users can submit feature requests and have created real fans by implementing their requests.
What kind of culture exists in your company, and how did you establish it?
Our team is fully remote and we hire all over the world. Our customer success team is located in Asia and in the US. That way we cover almost 24 hours and are quick to respond to our most important location: The US.
We still have to work a bit more on our team building efforts. We have some plans to get together in the near future van COVID is hopefully under control.
What software, services or tools do you use within your business?
Intercom is an important part of our tooling. We use it to help our customers when they have questions. It’s a part of our messaging app and a way to send emails to our users.
For our own app, we integrate with a bunch of tools. We use Servicebot to manage subscriptions with stripe. We use Google Firebase for our backend. We’re now in the process of connecting other social media to our app which is of course the most important service we offer. We just integrated with LinkedIn and will be integrating with more social media.
Notion is important to us too because we document a lot of how we work there. New employees are encouraged to read and learn so we’re all aligned.
What are the most important lessons have you learned on your business journey?
The people make the business. If you don’t have the right people on board you can’t build a business. We made one bad hire with our customer support in the beginning and that really hurt us. We now vet our future employees better and give them tests so we know if they’re a good fit or not.
You have to keep promoting your business. Never stop and always find new ways of doing it.
If you don’t have a lot of traffic there’s not much sense in A/B testing things unless you’ve made significant changes to your website. We’ve done a few tests that had a big positive impact on our conversion rate but we’ve also tested things that after almost two months still didn’t deliver significant results. You’re limiting yourself then because you can’t test new things. Have good hypotheses about your changes and do your user research so you can skip A/B testing and just apply the changes.
What is your favourite aspect of being an entrepreneur?
The freedom to live on your own terms. It’s definitely not a walk in the park but we don’t have a 9-5. We work more hours but feel less boxed in by normal life.
It’s great to see so many people enjoy something you’ve built. We haven’t seen a lot of tweets on Twitter where people ask for a Buffer alternative and Hypefury’s name isn’t dropped by our fans. It’s a fantastic feeling that you have so many people who love your product that they do the marketing for you.
What is your LEAST favourite aspect of being an entrepreneur?
You are “always on”. If there’s sh*t that needs to be fixed you have to be there to fix it. Yannick and I also don’t take any salary yet so it’s not a walk in the park. We self-fund the business and are taking a risk. But no risk, no reward! And we’re very confident that Hypefury’s growth has only just started!
What books, podcasts or other resources have inspired and influenced your business journey?
Atomic Habits is a great book for any entrepreneur. It gives a different perspective on how to create habits that last. Instead of focussing on goals, you should create a system that supports you to reach those goals.
Where do you see your business 2-3 years from now?
We’re a 7-figure business that still has a fully remote staff. We’re helping thousands of online entrepreneurs make more money.
We created our own niche of social media management. Schedulers are for big corporations who want to “transmit” their message. We attract people that make connections.